In News by stephen abiodun on the 17th, September, 2020

STOP PRESS: Nigeria @ 60 Emblem Not Plagiarized

STOP PRESS: Nigeria @ 60 Logo Not Plagiarized

The eye of Chain Reactions Nigeria, The Temple Administration and TBWA Africa have been drawn to an unlucky dialog in some sections of the web media relating to the lately unveiled emblem for the Nigerian Diamond Jubilee Celebration (Nigeria at 60) by President Muhammadu Buhari (GCFR).

Few hours after the revealing of the Nigeria at 60 anniversary Emblem, myriads of critiques poured in from totally different stakeholders throughout the country as anticipated. As envisaged, the views expressed are symbolic of our range as a nation. In reality, it captures what we’re celebrating. The theme of the Diamond Jubilee Anniversary, TOGETHER, is all about how we’ve got stayed collectively as a folks regardless of our range.

This isn’t stunning as main manufacturers and authorities initiatives have undergone barrage of condemnations and commendations in instances previous.Are we stunned? No.

It’s commendable that the Nigerian authorities has achieved the best factor by partaking the providers of Nigerian professionals to develop the thematic path, marketing campaign technique and the emblem for the Diamond Jubilee celebration professional bono. Previously, you’d have heard that the Nigerian authorities engaged the providers of some international businesses for some nerve-cracking and ridiculous sum of cash.


The first allegation of plagiarism on the unveiled emblem deserves a fast dissection. To Plagiarise, in response to Oxford Language Dictionary, is to take someone else‘s work or concepts and cross them off as one’s personal.

Apparently, the vacancy of this narrative lies in the truth that peddlersmaybe don’t perceive the which means or they feigned ignorance in order to drive their common hatred for the Nigerian governement. To satisfy the certified which means of this definition, it means the Nigerian professionals who designed the marketing campaign picked one other emblem that’s precisely like this or much like this and delivered it to the Federal authorities. Have they proven Nigerians the emblem that appears preciselyjust like the Nigeria @ 60 emblem from one other jurisdiction? No. As a substitute of claiming that the diamond seems to be much like the one they’ve discovered on the web, they’ve disingenuously alleged that Nigeria plagiarised her 60th Anniversary emblem. What a handy narrative however a disservice to our fatherland.

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A fast check on the web reveals that there are literally thousands of diamonds with crystals that look alike. The photographs on the Web are there in any approach for artistic utilization and functions. Some are backed by rights and paid for whereas others are free. Allow us to even assume with out conceding that the Nigerian artistic professionals who created this design had been desperately on the lookout for a emblem, the place would they’ve gone? The web or the mines? Additionally, a diamond, being a treasured stone, can’t be anticipated to be discovered wherever. If a non secular establishment had used the Diamond as a emblem factor, will it nonetheless cross off as plagiarism?

OUTRAGEOUS COSTING: With out an introduced price range or costing being declared from the Presidency, some social media commentatorshave swiftly concluded that the logo was designed with an outrageous quantity.

Ought to we put the perpetrators on a nationwide medium to justify this declarewith verifiable evidences, we might be provided with silence and mischief. The Nigeria at 60 emblem was designed pro-bono out of sheer zeal and patriotism for Nigeria by a consortium of Nigerian advertising communications and expertise administration corporations. This controversy is a good disservice to these Nigerian professionals who’ve invested their time into giving Nigeria a good looking identification in commemoration of her 60thanniversary.

For now, we enchantment to tens of millions of good-spirited Nigerians, this celebration is ours. It’s a celebration of the Nigerian folks. Not even the current feeble wind will dampen our ardour for our beloved nation.

God Bless Nigeria  

For: Chain Reactions Nigeria

      The Temple Administration Firm

      TBWA Africa

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